BENU & ROCKETDATA CASE STUDY

Under the BENU brand there are successfully represented by about 1,400 pharmacies in 10 European countries.

They make an outstanding contribution to healthcare — dispense around 114 million drugs, offer top brand cosmetics and skin care products, and give advice on questions concerning medication and general health.
THE COMPANY'S PROFILE
~ 250
pharmacies in Baltic States (Lithuania, Latvia, Estonia)
90,000
brand queries in Baltic stateson an average monthly basis

BENU'S MAIN GOALS WHEN LAUNCHING ROCKETDATA

1. To correct information and add missing listings to popular location-based services

Before RocketData, BENU was keeping its information on the maps up-to-date manually. However, with more than 250 locations, it was quite difficult — there were still mistakes, for example, in working hours on Google. Many listings didn't exist at all that meant they were "invisible" for potential customers.
The company realized that it was very important to broadcast the correct information to customers wherever they search, especially during the pandemic, when a customer needs to find the nearest pharmacy and visit it as soon as possible.

To add and maintain the relevance of information on maps in a convenient way, the company BENU decided to set up RocketData solution.
2. To start systematically working with reviews and respond to reviews in time

BENU has always monitored its reputation and tried to answer customer reviews. But it was manual process, and employees often answered late, sometimes even in a month.

However, it is important for customers to receive the company's response as soon as possible, because they expect to solve their problem "here and now".

According to the Harris survey, 33% of clients change their negative review into positive after receiving an official company reply, and 34% delete the negative review at all.

Therefore, one of the company's goals was to set up the process of gathering reviews to a single account and launch the RocketData autoresponder service, which allows to answer reviews automatically.

WHAT ROCKETDATA DID
AFTER THE LAUNCH ON JULY 1, 2020

Updated information in existing pharmacies listings to fix mistakes
Created missing pharmacies listings on 20+ popular location-based services
Conducted bulk verification of listings to protect them from unauthorized changes
Optimized listings to increase their visibility in search engines
Gathered customer reviews to a single interface
Lokalna optymalizacja
Set up auto responses to answer typical reviews promptly
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THE RESULTS OF ROCKETDATA LAUNCH
THE WORK WITH COMPANY LISTINGS

  • How the company's online presence has changed 6 months after launching RocketData
Missing
listings
Correct listings
Listings being
synchronized
Before RocketData
Incorrect listings
Correct
listings
6 months later
  • How the visibility of BENU pharmacies has changed in search results 6 months after launching RocketData
+124%
With proper local optimization, company listings are more often shown in TOP-3 search results called Local Pack.
BENU's Listings Views on Google Search increased by
44% of users choose a company from TOP-3 (Local Pack)
  • How the number of interactions with listings has changed 6 months after launching RocketData
Listing in local search replaces a company website.

The more "quick" information a user receives from your listing, the faster he will decide to contact your company or to visit your location.
visits to the company's website
phone calls to pharmacies
built routes to pharmacies directly from the listings
+91%
+124%
+50%
The results of RocketData launch —
the work with reviews
The more responses to reviews are in your listings, the more trust and desire to view them users have.

To respond systematically and promptly, BENU set up auto responses in RocketData according to the different reviews scenarios.
3 times
Today, the quantity of reviews with responses has increased
since the moment of RocketData launch.
RocketData
connection
THE MAIN RESULTS OF BENU'S LOCAL OPTIMIZATION WITH ROCKETDATA
Relevant information
everywhere

BENU company has updated the information of all its pharmacies and now maintains the relevance automatically with RocketData.
Increased listings
visibility

BENU pharmacy business increased its listings visibility in search results by 124% as well as customers' interactions with listings (routes, phone calls, etc.)

More reviews
with answers

Due to gathering all the reviews and answering many of them automatically, BENU increased the quantity of reviews with responses by 3 times.
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