BENU & ROCKETDATA CASE STUDY
THE COMPANY'S PROFILE
Under the BENU brand there are successfully represented by about 1,400 pharmacies in 10 European countries.

They make an outstanding contribution to healthcare — dispense around 114 million drugs, offer top brand cosmetics and skin care products, and give advice on questions concerning medication and general health.


BENU'S MAIN GOALS WHEN LAUNCHING ROCKETDATA

1. To correct information and add missing listings to popular location-based services

Before RocketData, BENU was keeping its information on the maps up-to-date manually. However, with more than 250 locations, it was quite difficult — there were still mistakes, for example, in working hours on Google. Many listings didn't exist at all that meant they were "invisible" for potential customers.

The company realized that it was very important to broadcast the correct information to customers wherever they search, especially during the pandemic, when a customer needs to find the nearest pharmacy and visit it as soon as possible.

To add and maintain the relevance of information on maps in a convenient way, the company BENU decided to set up RocketData solution.

2. To start systematically working with reviews and respond to reviews in time

BENU has always monitored its reputation and tried to answer customer reviews. But it was manual process, and employees often answered late, sometimes even in a month.

However, it is important for customers to receive the company's response as soon as possible, because they expect to solve their problem "here and now".

According to the Harris survey, 33% of clients change their negative review into positive after receiving an official company reply, and 34% delete the negative review at all.

Therefore, one of the company's goals was to set up the process of gathering reviews to a single account and launch the RocketData autoresponder service, which allows to answer reviews automatically.

WHAT ROCKETDATA DID AFTER THE LAUNCH ON JULY 1, 2020
THE RESULTS OF ROCKETDATA LAUNCH — THE WORK WITH COMPANY LISTINGS
  • How the company's online presence has changed6 months after launching RocketData
  • How the visibility of BENU pharmacies has changed in search results 6 months after launching RocketData
  • How the number of interactions with listings has changed 6 months after launching RocketData
  • The results of RocketData launchthe work with reviews
THE MAIN RESULTS OF BENU'S LOCAL OPTIMIZATION WITH ROCKETDATA
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