LUKOIL BELARUS & ROCKETDATA CASE STUDY

HOW TO INCREASE A COMPANY'S VISIBILITY ON MAPS BY 927%

THE COMPANY'S IMAGE
Lukoil Belarus is the part of the PJSC Lukoil Oil Company, Russian multinational energy corporation, specializing in the business of extraction, production, transport, and sale of petroleum, natural gas, and petroleum products.

Lukoil Belarus core business is marketing of petroleum products on the territory of Belarus. It owns the network of gas stations and oil depots. Every year the Company makes the TOP 10 of Belarussian largest taxpayers.
HOW THE COMPANY WAS PRESENTED ON THE INTERNET BEFORE THE LAUNCH OF ROCKETDATA
«Before the launching RocketData service we had analyzed our online-presence report and found out that there have been no our gas stations in many popular maps and navigation systems.

We understood, that our potential clients could search for us from the platforms they used to, including navigation systems. RocketData was called to add our gas stations to these systems with full and relevant information.

An additional important task was to bring order to our existing listings. And finally, we detected lots of reviews from our customers in Google listings except social media where we had monitored them before.

We decided that we need to start working with reviews everywhere, and the RocketData service would help us with this task.»

Natalia Chernousik, Head of Marketing department at FLLC "LUKOIL Belarus»
WHAT ROCKETDATA MADE DURING THE MONTH AFTER ITS LAUNCH ON 28th MAY 2019
HOW THE COMPANY'S ONLINE PRESENCE ON GOOGLE HAS CHANGED AFTER THE LAUNCH OF ROCKETDATA

6 months after the launch of RocketData the company's visibility increased by


HOW THE COMPANY'S ONLINE PRESENCE ON GOOGLE HAS CHANGED AFTER THE LAUNCH OF ROCKETDATA
HOW THE QUANTITY OF VIEWS OF LISTINGS HAS CHANGED AFTER THE LAUNCH OF ROCKETDATA
HOW USERS INTERACT WITH THE COMPANY'S LISTINGS AFTER THE LAUNCH OF ROCKETDATA
Full and actual information + Listings' optimization according to local search ranking factors +
Working with reviews = An increase in the number of listings' impressions and views, which leads to an increase of users interactions with the company.
HOW THE QUANTITY OF REVIEWS IN LISTINGS HAS CHANGED AFTER THE LAUNCH OF ROCKETDATA
RESULTS OF «LUKOIL BELARUS» LOCAL OPTIMIZATION WITH ROCKETDATA


1. Relevant, full and protected information about every gas station in more than 20 Internet sources: maps, search engines, all popular directories, GPS devices and social networks.

2. An increase of listings visibility in the search results – today listings are 623% more visible to users than the period before the launch of RocketData. This shows brand leadership "on the maps".

3. Because of the correct local optimization, listings match users queries better, they have higher rankings that makes them 88% more likely to interact with. This results in more visits to the «LUKOIL Belarus» gas stations.

4. Thanks to the adding missing listings of the gas stations to popular online-resources, users now have more "places" to write reviews – the number of reviews increased 50% within 6 months after the launch of RocketData. The company's employees have received a comfortable tool for working with customer reviews and questions.
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