LUKOIL BELARUS & ROCKETDATA CASE STUDY

HOW TO INCREASE A COMPANY'S VISIBILITY ON MAPS BY 927%
HOW TO INCREASE A COMPANY'S VISIBILITY ON MAPS BY 927%
LUKOIL BELARUS & ROCKETDATA CASE STUDY
THE COMPANY'S IMAGE

Lukoil Belarus is the part of the PJSC Lukoil Oil Company, Russian multinational energy corporation, specializing in the business of extraction, production, transport, and sale of petroleum, natural gas, and petroleum products.

Lukoil Belarus core business is marketing of petroleum products on the territory of Belarus. It owns the network of gas stations and oil depots. Every year the Company makes the TOP 10 of Belarussian largest taxpayers.

HOW THE COMPANY WAS PRESENTED ON THE INTERNET BEFORE THE LAUNCH OF ROCKETDATA

«Before the launching RocketData service we had analyzed our online-presence report and found out that there have been no our gas stations in many popular maps and navigation systems.
An additional important task was to bring order to our existing listings. And finally, we detected lots of reviews from our customers in Google listings except social media where we had monitored them before.

We decided that we need to start working with reviews everywhere, and the RocketData service would help us with this task.»

Natalia Chernousik, Head of Marketing department at FLLC "LUKOIL Belarus»
We understood, that our potential clients could search for us from the platforms they used to, including navigation systems. RocketData was called to add our filling stations to these systems with full and relevant information.

WHAT ROCKETDATA MADE DURING THE MONTH AFTER ITS LAUNCH ON 28th MAY 2019

Checked the relevance of existing listings of gas stations and corrected mistakes

Added missed listings of gas stations to more than 20 relevant online sources

Optimized each listing according to local search ranking factors in order to rank higher on generic local searches

Verified listings to protect them from unauthorized changes

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  • HOW THE COMPANY'S ONLINE PRESENCE ON GOOGLE HAS CHANGED AFTER THE LAUNCH
6 months after the launch of RocketData the company's visibility increased by
+623%
Listings' impressions by queries of goods or service category have increased by
Periods of comparison:
6 month BEFORE the launch
VS 6 month AFTER the launch
+927%
  • HOW THE QUANTITY OF VIEWS OF LISTINGS HAS CHANGED AFTER THE LAUNCH OF ROCKETDATA
Views on Google MAPS have increased by
Because of the correct local optimization, listings are more visible on local search results, they match users queries better that makes them more likely to interact with.
+487%
+524%
Views of listings on Google
have increased by
  • HOW USERS INTERACT WITH THE COMPANY'S LISTINGS AFTER THE LAUNCH OF ROCKETDATA
After visiting the company's listings the following occurs:
of users are more likely to visit the company's website
of users are more likely to call the company
of users are more likely to build routes to the gas stations
60%
295%
80%
Full and actual information + Full and actual information + Working with reviews = An increase in the number of listings' impressions and views, which leads to an increase of users interactions with the company.
  • HOW THE QUANTITY OF REVIEWS IN LISTINGS HAS CHANGED AFTER THE LAUNCH OF ROCKETDATA
Within 6 months after the launch of RocketData, the number of customer reviews

20%
has increased by

RESULTS OF «LUKOIL BELARUS» LOCAL OPTIMIZATION WITH ROCKETDATA

-----Relevant, full and protected information about every gas station in more than 20 Internet sources: maps, search engines, all popular directories, GPS devices and social networks.
----- Because of the correct local optimization, listings match users queries better, they have higher rankings that makes them 88% more likely to interact with. This results in more visits to the «LUKOIL Belarus» gas stations.

------An increase of listings visibility in the search results – today listings are 623% more visible to users than the period before the launch of RocketData. This shows brand leadership "on the maps".
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------ Thanks to the adding missing listings of the gas stations to popular online-resources, users now have more "places" to write reviews – the number of reviews increased 50% within 6 months after the launch of RocketData. The company's employees have received a comfortable tool for working with customer reviews and questions.
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