ONE PRICE COFFEE
and RocketData case study
How a chain of coffee shops doubled the number of positive reviews in 6 months
How a chain of coffee shops doubled the number of positive reviews in 6 months
ONE PRICE COFFEE
and RocketData case study
and RocketData case study
ONE PRICE COFFEE is one of the fastest growing franchising chains of coffee shops in Russia with "everything at a fixed price" format. ONE PRICE COFFEE sells over 2 million cups of coffee per month.
It also has its own coffee roasting and education centers. The company is listed among the top 5 roasters in Russia.
Company connected RocketData on May 28, 2021
It also has its own coffee roasting and education centers. The company is listed among the top 5 roasters in Russia.
Company connected RocketData on May 28, 2021
Company's profile
>280
coffee houses
73 000
brand searches per month
78%
mobile searches
Company's goals when connecting RocketData
Take control of franchise information on the maps
"Our chain operates on a franchise basis. For the franchisor, the problem of the relevance of information is especially acute, since incorrect or non-identical information about their own brand threatens to lose the reputation of the entire franchise.
Data about coffee shops must be accurate: for example, each ONE PRICE COFFEE listing requires a single brand description, a correct logo, and high-quality photos. Therefore, in order to conveniently work with our locations and maintain up-to-date information on all maps, we adopted the RocketData solution."
Data about coffee shops must be accurate: for example, each ONE PRICE COFFEE listing requires a single brand description, a correct logo, and high-quality photos. Therefore, in order to conveniently work with our locations and maintain up-to-date information on all maps, we adopted the RocketData solution."
01
How many ONE PRICE COFFEE locations were missing or with mistakes in the digital sources before connecting RocketData
Alina Artemova, Head of Marketing at ONE PRICE COFFEE
Systematically work with guest feedback and increase the number of positive reviews
"The second major challenge we set for ourselves when connecting RocketData was to set up a clear review process to monitor each coffee house corresponds franchise standards and capture the details from guest reviews.
Also, in the process of working with RocketData, we decided to increase the number of new customer reviews and connected an additional RocketData service for this — a Review generation service."
Also, in the process of working with RocketData, we decided to increase the number of new customer reviews and connected an additional RocketData service for this — a Review generation service."
02
Alina Artemova, Head of Marketing at ONE PRICE COFFEE
What RocketData did
Updated information in existing ONE PRICE COFFEE listings and corrected mistakes
01
Added missing listings of coffee houses to popular location-based services so that customers can always find them nearby
02
Verified listings on Google, Yandex and 2GIS to take them under control and protect from third-party changes
04
Local optimization
Brand and reviews management
Local optimization
Optimized listings to increase their visibility for the users
03
Provided a single interface for work with customer reviews and additional Review generation service
05
The results of RocketData connection
online presence management
How the interaction with listings on Google has changed after connecting RocketData
Google "views" let you know where exactly the user viewed your listing: on Google Search or on Google Maps. So, six months after connecting RocketData, ONE PRICE COFFEE has:
built routes
listings views on Google Search — this means that listings began to get into the Local Pack (top 3 companies in local search results) more often
+124%
+96%
Dynamics of listings impressions by category on Yandex after connecting RocketData
RocketData also added missing coffee house listings to Yandex, thereby expanding the brand's online presence.
And thanks to full local optimization, coffee house listings began to be showed to users more often for category queries, for example, "a coffee shop nearby" or "coffee to go".
And thanks to full local optimization, coffee house listings began to be showed to users more often for category queries, for example, "a coffee shop nearby" or "coffee to go".
by 3 times
Thus, the number of listings impressions by category increased
Dynamics of category impressions on Yandex before and after RocketData connection (June-December 2020 vs June-December 2021)
How interaction with listings has changed on Yandex after connecting RocketData
listings in local search results allow customers to get quick information about your company.
The more necessary information the user receives from the listing, the more useful actions he performs in it. He looks at the opening hours of a coffee house or builds a route in order to eventually visit your locations.
The more necessary information the user receives from the listing, the more useful actions he performs in it. He looks at the opening hours of a coffee house or builds a route in order to eventually visit your locations.
review views
coffee house photo views
+197%
+179%
+146%
built routes
+358%
coffee house opening hours views
The results of RocketData connection
online reputation management
How the number of responses has changed after connecting RocketData
After connecting RocketData, ONE PRICE COFFEE received a convenient tool for working with reviews.
Employees have set up templates for responding to typical guest reviews, allowing them to process more reviews in less time.
Employees have set up templates for responding to typical guest reviews, allowing them to process more reviews in less time.
by 4 times
Thus, in six months the company has increased the number of reviews with responses
Number of reviews with responses before and after connecting RocketData
Results of using the Review generation service after connecting RocketData
In September 2021, ONE PRICE COFFEE connected an additional Review generation service from RocketData.
With its help, the company began to encourage guests to leave reviews through QR codes that the company places in its coffee houses.
With its help, the company began to encourage guests to leave reviews through QR codes that the company places in its coffee houses.
Positive reviews are published in location-based services' listings, and negative ones are additionally sent to the company's internal system, where managers individually process them.
How the number of reviews in the listings has changed after connecting RocketData
from 57% to 70%
In six months of using the service, the number of reviews in listings increased
Dynamics of reviews after connecting the Review generation service by RocketData
Connected Review generation service
In addition, the share of positive reviews has increased
by 2 times
Total number of reviews
Positive reviews
The main results of ONE PRICE COFFEE's work with the RocketData platform
Growth in listings impressions for category queries
More useful actions right from the listings
2 times more reviews
Thanks to full local optimization, ONE PRICE COFFEE listings were more often shown to guests for category queries, such as "coffee shop nearby" or "coffee to go". So, for example, in Yandex, listings impressions by category increased by 3 times.
Beautifully designed and correctly filled listings led to an increase in useful actions on the part of users: 117% more routes built on 2GIS, 124% more on Google and 146% more on Yandex.
Systematic work with reviews and the connection of the RocketData Review generation service allowed ONE PRICE COFFEE to double the number of reviews, as well as increase the share of positive reviews from 57% to 70%.
ONE PRICE COFFEE's feedback about working with RocketData
"RocketData is a handy tool that saves time for the ONE PRICE COFFEE team when dealing with our company's local presence and customer feedback.
Since connecting RocketData, we have opened 104 new coffee shops and quickly added each point to location-based services, as well as the necessary information to it through RocketData. Thanks to this, our guests can easily find the nearest ONE PRICE COFFEE coffee shops and come to us. We see the effect of working with online presence: for example, the number of built routes increased by 146% in Google, by 117% in 2GIS, and by 124% in Yandex.
We also use RocketData to analyze customer feedback, take important comments into work and try to quickly resolve emerging issues. For six months, the number of reviews with responses has increased 4 times. Separately, I want to note the Review generation service, which helps us get even more new reviews from guests."
Since connecting RocketData, we have opened 104 new coffee shops and quickly added each point to location-based services, as well as the necessary information to it through RocketData. Thanks to this, our guests can easily find the nearest ONE PRICE COFFEE coffee shops and come to us. We see the effect of working with online presence: for example, the number of built routes increased by 146% in Google, by 117% in 2GIS, and by 124% in Yandex.
We also use RocketData to analyze customer feedback, take important comments into work and try to quickly resolve emerging issues. For six months, the number of reviews with responses has increased 4 times. Separately, I want to note the Review generation service, which helps us get even more new reviews from guests."
Alina Artemova, Head of Marketing at ONE PRICE COFFEE
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