Growth in listing impressions by branded queries
More targeted actions directly from listings
5 times more reviews with responses
After adding the missing Ozon's listings, users began to more often find delivery points by branded queries (e.g., "Ozon nearby"). Listing impressions grew by 138% on Google and 84% on Yandex.
Thanks to the local optimization of listings, users became more willing to interact with them. Customers began to build routes to Ozon delivery points in Google by 194% more often and by 116% in Yandex, as well as by 431% more often visit the company's website directly from the listings.
Systematic work with reviews and the use of templates allowed Ozon to increase the number of reviews with responses by 5 times, and customers began to change their reviews to positive ones more often.