It wasn't until 2014 when Facebook received a new and improved version
of Places Directory that Local Business Search became a focal point for Facebook to compete with Yelp and FourSquare. Why Facebook is so important for local businesses?
Now, when there is a Facebook search for a company that is near you
, you'll get results that are similar to Local Pack on Google. 1. Traffic.
Facebook has a large user base using their search engine. Every day, Facebook handles 1.5 billion searches
against the 2 trillion posts in its index and over 600 million users visit business pages on the platform.
So, local businesses can be discovered using the search. If you want to improve your marketing strategy, focus on your business pages first of all — create local pages for every location.