Today, we see more and more local businesses understand the importance of local SEO.
Trying to achieve search success companies face tough competition. So to be a serious rival
in the search world you need to understand basic principles and factors that influence your local search ranking.
In this article, we will ground on 2021's Local Search Ranking Factors survey
and dive into the most important factors for ranking in the Local Pack, overview how they have changed over a couple of years and come up with what companies should do next and focus on.
The Whitespark's survey asks nearly 50 local SEO experts for their opinions on the most important actions and factors for local business rankings.
To understand what we are talking about, let's get down to what is a Local Pack/Finder
and how it differs from localized organic results