In the top results the search system chooses and shows customers those stores' listings that give the most accurate and full information about their points of sale. It means that these companies thoroughly work with their local marketing to be as high in the local search results as possible.
The ultimate goal, however, is not only to make people come in at your location in a specific city, region, or neighborhood, but to influence their purchasing behavior.
How can local marketing help with that? Well, queries that include "near me", "nearby" have increased at 500%
during the recent years, and 28% of local queries are converted into purchases. Moreover, 46%
of all Google searches are looking for local information, and 88%
of consumers who do a local search on their smartphone visit or call a store within a day
That is, ignoring local marketing opportunities for your retail business simply means ignoring potential customers that are already
likely to buy something from your store.
In this article, we share tips & tricks of building local marketing strategy for retailers so your business stands out from the crowd and skims all the cream of local search. So, let's begin.