Voice search statistics
collected in 2021 by the Invoca platform show that more and more customers are using voice to perform search queries: search for local companies, online stores, and products, as well as to make purchase decisions.
Before going somewhere users turn to Alexa or Siri. Basically, these queries are related to the fact that users are already ready to go to and want to clarify for themselves "where to have lunch", "where to dine with friends", "flowers near me".
Local businesses should think about what exactly they can do to effectively work with this traffic source. Optimizing listings for voice search is a smart move to add to your local marketing strategy.
In addition to up-to-date information about the phone number, address and links to the site and social networks, we recommend optimizing your posts for voice queries. For example, indicate at the end of the post the phrases "Now you know where to have a tasty breakfast in Riga", "The best choice of non-fiction books", and so on.
It is also good to track reviews and questions in the "Questions & Answers" section on Google and answer them using keywords: for example, "on our menu, you can find tasty and inexpensive Continental breakfasts".