In geoservices, just like in social networks, posts allow you to engage users and interact with the company. In Google posts, you can put a button with a link to the site, and in Facebook, you can use all the standard elements of publications: reactions, comments, buttons, links, videos.
According to a study of the social platform SOCi
, 72% of user interactions with a brand occurs on local pages. Posts in geoservices allow you to engage users by encouraging them to take useful actions in the listings — leave likes, go to the site, call your company or check-in on local Facebook pages.
Conclusion: thanks to posts, users study information about you when viewing listings, thereby increasing the conversion to the target action (calling, building a route, going to the site).