According to the Uberall study
, 88% of users trust reviews from customers as well as recommendations from friends. This means that when potential customers are thinking about buying a product or service, they look for information on the Internet and read reviews. Feedback from other users is one of the most important factors in deciding whether to contact the company or not.
Manual monitoring of customer reviews is a long and not always systematic process. Since a specialist who is responsible for online reputation management needs to store passwords from many services, keep records and analyze feedback, and, most importantly, process it promptly, because 20% of users
are waiting for a response from the company within one day.
We at RocketData developed a convenient Review Center tool
that automatically collects all customer reviews into a single account and provides the ability to immediately respond to them. That is, a manager responsible for online reputation doesn't need to store passwords from several sites and each time get used to a new interface in order to respond to reviews.