Thus, for consumers, searching is not just about finding a product or service anymore. It is about finding a specific thing within the area ("nearby") at a certain time.
And finally, the statistics that demonstrate the correlation between researching online and buying offline are as follows: 76%
of people who search on their mobile for something nearby (local stores or services) visit a place found in the search within a day, and 28% of those searches result in a purchase.
So, if you want to target consumers more effectively, you should work with your listings properly: to add the data to the missing sources, update the existing citations on the web, optimize in order to rank higher on generic local searches.
If you want customers to find your business locations, not your competitors, use the power of a global trend: make your listings more "visible"
by responding to thousands of user requests. Tools and opportunities of listing management service make local marketing simple, and digital presence — efficient.