Three things that might surprise you about local business listings
If you want to better your local SEO strategy, your main focus should be on your local business listings.

The stats below are compelling in this regard:

  • only 4% of consumer buying still happens online;
  • more than 90% of consumers buy within 20 miles;
  • 78% of location-based mobile searches result in an offline purchase.

Because of this, the submission of your company's information to maps and other relevant sources (by creating location-based business accounts) should be the most important part of your local SEO strategy. Luckily, we have a ton of information in our knowledge center on how to do this the best way.

Here, we will list three points that might surprise you about local business listings.
1
Google Posts increase local business rankings: this happens by means of behavioral "signals"
Specifically, they help with improving your click-through rate. As Google continuously updates its ranking factors, it won't be long before Google Posts play a major role in your Google local business rankings.

There are a lot of advantages of using Google Posts:

  • new content helps to push down user-generated content (especially when there are unwanted photos and videos);
  • this is the easiest way to help attract new customers and build relationships with existing ones. Moreover, it's free;
  • let your clients connect with you directly through your Google listing: Posts give them a one-click path to make a reservation, sign up for a newsletter, learn more about the latest offers, or even buy a specific product from the website;
  • as Posts stay live only for 7 days this induces businesses to create up-to-date content;
  • Google Posts come with Call to Action buttons which help to increase customer conversion and track attribution;
  • it's content, not advertising: 70% of internet users prefer content over traditional advertising.
2
Check-In on Facebook/Instagram can create a page even if you don't have one
If you don't have a Facebook business page, anyone who wants to check-in inside your location can do so by specifying a place. So, the location can be named inaccurately or contain false information. And if it wasn't you who created the page you would not have access to control the information thereon.

The process of reclaiming a business page is not simple either. You'll have to contact Facebook and provide them with proof that you are the owner of the business the page is linked to.

By failing to claim the page, you can miss out on receiving a lot of customer reviews.

In addition to controlling your business "visibility", Facebook pages have great SEO capabilities. Creating a page can help you reach a higher ranking quicker even than your website will.

3
50% of local search ranking factors include some of NAPWCHD
We can safely say that at least half of these ranking factors include some information concerning NAPWCHD:

  • 25% of the ranking factors are from GMB signals;
  • 14% of the ranking factors are from On-Page Signals (this includes the presence of NAP, keywords in titles, domain authority, and more);
  • 11% of the ranking factors are from Citation Signals (including IYP/aggregator NAP consistency, citation volume, and more).

So, our recommendations are as follows:
Make GMB part of your content strategy.
This will help you not only rank higher but will also encourage users to click.
Improve your citation presence.
All the information about your company should be presented on various sites working with local search. Most multi-location brands turn to a listing management platform that helps to create location-based business accounts.
The fastest and surest way to do this is by using a local listing management software, like RocketData, to push out NAPWCHD information using a combination of direct APIs and aggregators to directories.

By creating and maintaining accurate data across maps, social networks and other directories, Google and other search engines will be able to understand how well-known your company is and therefore rank it higher.
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