If you want to optimize your local SEO strategy, the main focus should be on your local business listings.The stats below are compelling in this regard:
- only 4% of consumer buying still happens online;
- more than 90% of consumers buy within 20 miles;
- 78% of location-based mobile searches result in an offline purchase.
Because of this, the submission of your company's information to maps and other relevant sources (by creating location-based business accounts) should be the most important part of your local SEO strategy. Luckily, we have a ton of information in our knowledge center on how to do this the best way.