Knowing those assistants market share, can help you prioritize the strategy of your voice searh optimization according to what your goals are. Since each assistant is tied to a different hardware brand with a slightly different user base, you can focus your analytics tracking efforts on one or two platforms. It will all depend on the audience you're targeting.
The SEMRush 2020 report
asked respondents to list what digital assistants they use. So Siri
, the voice assistant that gave rise to the development of speech recognition technology, occupies 36% of the market — along with Google Assistant
. Siri can send voice messages, translate text into foreign languages, and much more. In Google Assistant, the main focus is on information search, synchronization with Google cloud services, and the Android operating system. Amazon's Alexa
took 25% of the market. Cortana
, a Microsoft development presented in 2013 as a voice assistant for personal computers and Windows Phone, takes 19%.