How duplicates and fakes affect your company
When a search engine finds listings with duplicate information, it can't identify which listing is
the right one. Therefore, the system distributes
the "power" of ranking among several listings
at once — main ones and duplicates/fakes.
Thus, your main listing is ranked worse, and less often shown to potential customers. It leads
to the loss of foot traffic to your locations.
When a user finds a duplicate or a fake listing with incorrect/missing information instead of the right one, it can mislead and push him away.
80% of customers lose their trust in a company
if its contact information is incorrect. In addition, duplicates presence can push clients to choose your competitor with clear and correct information.
Loss of user reviews and questions
If a user left a review or question in a duplicate/ fake listing, you will never know about it.
In addition, unanswered negative reviews accumulate and lower the rating of your duplicate/fake listings that potential customers might pay attention to.