The group of companies «Nash Hleb» combines its own production complex and a chain of cafe-bakeries under the brands «Хлеб Насущный» (eng. name - «Daily bread») and Le Pain Quotidien Russia.
At the moment, the chain «Daily bread» recons 42 cafe-bakeries in different formats:
- Street retail - Corner - Business centers - Express. Covering: Moscow and Saint-Petersburg.
«Before connecting to RocketData we've analyzed the online presence of our cafe-bakeries on 30 popular resources and geo-services. As a result we found out a high percentage of missed data, as soon as a small percentage of mistakes. The most critical mistakes were incorrect address, phone and working time. Previously, we tried to moderate the entire amount of company data on our own, but finally we decided to connect to the RocketData service in order to save our time.»
Alexey Panov: Digital Marketing Director in «Филипповъ – Хлеб Насущный»
HOW THE COMPANY'S ONLINE PRESENCE HAS CHANGED AFTER ROCKETDATA LAUNCH
The company «Daily bread» launched RocketData for 41 locations on March 21th, 2018.
On April 5th, 2019 the company «Daily bread» opened another cafe-bakery – all its data has been added to more than 30 online-resources with the RocketData service.
Today, the company's employees maintain the relevance of the data and respond to customer reviews and questions from a single RocketData personal account.
HOW THE VISIBILITY OF COMPANY'S LISTINGS HAS CHANGED AFTER ROCKETDATA LAUNCH
HOW THE QUANTITY OF LISTINGS VIEWS HAS CHANGED AFTER ROCKETDATA LAUNCH
HOW USERS INTERACT WITH A COMPANY'S LISTINGS AFTER ROCKETDATA LAUNCH
HOW TO COMPANY PROCESSES CUSTOMER REVIEWS AFTER ROCKETDATA LAUNCH
Today the company's employees daily monitor the customers reviews with RocketData personal account, that let them:
1. Respond to the reviews and stimulate their clients to return again and again:
There are could not be only totally satisfied customers – every cafe or restaurant faces with negative reviews sometimes.
2. Thanks to the reviews' notifications in RocketData, company's employees are able to react to the negative immediately, leveling it and returning customer loyalty:
REVIEW FROM THE COMPANY "DAILY BREAD" ABOUT ROCKETDATA LAUNCH
«After the RocketData launch, our employees stopped spend a lot of time keeping all the locations' data updated, instead we began to pay more attention to strategically important tasks.
We are happy that all the listings of our cafes are now totally updated and all the photos are true – the guests see it, their expectations coincide with reality and for us, as for the restaurant, it is very important. Thanks to the actual information, we no longer lose our guests and according to our monitoring, our guests find us faster now. It is very comfortable for us that in the "one window" we can manage all the locations – it also saves a lot of our time. And no less important is that now we have full control over our restaurants' information, we receive reviews from our guests and can reply them quickly.
- Alexey Panov Digital Marketing Director in «Филипповъ – Хлеб Насущный»
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