HOFF & ROCKETDATA CASE STUDY:

How to increase the company's online visibility
by 110.55%
THE COMPANY'S IMAGE
"Hoff" is one of Russia's largest furniture chains. The chain is represented by four brands: Hoff, Hoff Mini, Hoff Home, Hoff Smart.

The chain has 33 hypermarkets "Hoff", two "Mini" stores, 14 "Home" stores and one "Smart" store.

More than 16 million people visit "Hoff" hypermarkets annually.

COMPANY'S PROBLEM BEFORE USING ROCKETDATA
«At the time we found out about RocketData, we had 39 stores. We were regularly getting complaints from our colleagues and customers about invalid online information, and we also stumbled upon several mistakes on maps.

The most crucial mistakes were incorrect addresses, phone numbers and working hours. To moderate this volume of information was really difficult and we tried to do so manually until we launched RocketData.»
Marina Kovpak | Head of the Internet Marketing Department "Hoff"
HOW THE COMPANY WAS PRESENTED ON THE INTERNET BEFORE THE LAUNCH OF ROCKETDATA
THREE STAGES IN THE COMPANY SETTING UP ROCKETDATA
(Hoff set up RocketData on 12.11.2018)
1
To correct all the mistakes on the listings and add those missed to the relevant online sources.
2
To automate all the processes of working with locations, including the appearance of new stores.
3
To test the RocketData system for monitoring and responding to reviews in Hoff's Customer Service Department.
HOW THE COMPANY'S ONLINE PRESENCE HAS CHANGED AFTER THE LAUNCH OF ROCKETDATA
RESULTS OF WORKING WITH ROCKETDATA

Periods of comparison: March - July 2018 VS March - July 2019
Resource: Google
HOW THE VISIBILITY OF THE COMPANY'S LISTINGS HAS CHANGED AFTER THE LAUNCH OF ROCKETDATA
HOW THE VISIBILITY OF THE COMPANY'S LISTINGS HAS CHANGED AFTER THE LAUNCH OF ROCKETDATA
HOW THE QUANTITY OF VIEWS OF LISTINGS HAS CHANGED AFTER THE LAUNCH OF ROCKETDATA
HOW USERS INTERACT WITH THE COMPANY'S LISTINGS AFTER THE LAUNCH OF ROCKETDATA
HOW USERS INTERACT WITH THE COMPANY'S LISTINGS
AFTER THE LAUNCH OF ROCKETDATA

HOW USERS INTERACT WITH THE COMPANY'S LISTINGS
AFTER THE LAUNCH OF ROCKETDATA

HOFF'S RESULTS OF WORKING WITH ROCKETDATA
«After setting up RocketData, we managed to correct all the mistakes in more than 20 relevant online sources centrally. According to the results of Google My Business, RocketData helped us to increase our search visibility by 110,55%.

During the year, we opened 11 more stores, and using RocketData the process of creating their listings was fast and automated. At the moment, all our listings are confirmed and their information both valid and relevant.

Our Client Service Department tested the RocketData system for monitoring and responding to reviews and in doing so we managed to gather all missed customer questions and reviews as well as to configure the process of replying to them accordingly.»
Marina Kovpak | Head of the Internet Marketing Department "Hoff"
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