Monitoring reviews about your franchise company is one of the best ways to protect your brand's reputation.
Every day you can receive hundreds of reviews across dozens of sites. If you don't track them and don't respond to them, negativity could hurt your reputation. And ultimately it provides customers with an insight into how reliable a business is.
Also if there are a lot of unanswered questions and negative reviews without feedback, the business loses potential clients - in other words, profit.
Furthermore, online review "signals" is the third most important local ranking factor
. Working with reviews allows a company to get to the Local Pack to gain foot traffic.