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Readability is primarily the concern of designer
You can't connect the dots looking forward, you can only connect them looking backwards.
The words "think different" were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts.

Smoke is a collection of airborne solid and liquid particulates and gases[1] emitted when a material undergoes combustion or pyrolysis, together with the quantity of air that is entrained or otherwise mixed into the mass.
It is commonly an unwanted by-product of fires (including stoves, candles, oil lamps, and fireplaces), but may also be used for pest control (fumigation), communication (smoke signals), defensive and offensive capabilities in the military (smoke-screen), cooking, or smoking (tobacco, cannabis, etc.).
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You can't connect the dots looking forward, you can only connect them looking backwards.
The words "think different" were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts.