The comparison of popular listing management services

RocketData Yext Uberall BrightLocal Moz Synup
Optimization level (how many fields it's possible to fill) 100 100 100 100 100 100
The number of partner catalogs (relevant for US) 20 83 53 120 10 48
Automatic opportunity of data uploading
Data is permanent
Media uploading
Reviews monitoring Premium Plan only GMB reviews only
The opportunity of responses to reviews Premium Plan only
Helpdesk/ticket system intergation
Demo
Assistance in mass confirmation
API access Limited access Premium plan only Enterprise and Agency plans only
Cost per 1 location yearly $99 $199-$999 $570 $290-$790 $99 $360
White-label support
Companies' features and how they differ
Yext operates worldwide and offers companies a solution for managing their listings through its Yext dashboard. The number of partner catalogs in the USA is 83, but in fact, each country has a different number of directories (UK - 46; Canada - 36; Spain - 24; etc.).

Yext products come with a recurring, annual fee, so once you start using them you are meant to maintain your subscription year after year.

As for disadvantages, one of the biggest problems is that if you decide not to renew the subscription, your listings will go back to their initial state (how they appeared pre-Yext). This means you're tied to the Yext system instead of potentially more profitable and cheaper alternatives.

The dashboard is quite complicated, so the user interface is largely focused on single businesses, so if you have a business with multiple locations you may find navigation on the platform difficult.

Although Yext does offer review monitoring (only through its Premium Plan) as an option, it is very limited. The review network does not contain many sites so comments are often missed or not shown.

If your business is looking to integrate with the API (application program interface) from Yext then it will notice some fairly inconsistent data missing which are still present within the Yext dashboard.

There is no free trial to test the system and no white-label support.
BrightLocal's mission is to help every marketer to do their job better when working with a local business. It offers a hybrid solution that combines manual, direct-to-site submissions and automated distribution via local data aggregators.

The service operates in 10 countries including the US, Canada, the UK, and Australia.

The company doesn't guarantee that all submissions will go live: up to 30% may not be confirmed by directories.


RocketData realizes an effective location strategy by means of online-managing of all the business locations. Its mission is to help companies "to be nearby with the customer" everywhere. So it's extremely important to maintain all the listings' inaccuracies in order to convert search traffic into foot traffic.

The system can submit information to 20 sites (for the USA) and also ensures reputation monitoring opportunities in every tariff plan.
RocketData not only adds information about your company to the relevant sources but also provides optimization of each listing to get more leads.

In other words, more visibility → more visitors → more customers.

RocketData has a direct pipe (an API) into the directories and mapping services in its network, so the system can take control of your listings, publish edits and updated listings quickly.

Before subscribing you can run a free audit to see where you don't have listings, and where the data are incomplete or even duplicated.

There is an opportunity to have a free trial to test the service, there is the white-label reporting option.

RocketData is ideal for almost all types of companies since its services and pricing are customized according to their needs. The cost per location is lower than comparable services.

Moz Local allows you to update or submit listing details to the big four aggregators + five directories directly. So, you can upload a CSV of your listing data (for one or many locations) and then submit this data to its network for a charge of $99 per year.

Moz also provides an audit tool to view the existing listings, inaccurate data and duplicates.

As for negatives, listings go live more slowly due to delays in aggregator distribution (2-3 months).

Listings are not claimed on each site, which means other people can claim your listings instead of you. But the biggest problem is that if you stop using Moz Local the system will revert back your previous listings (as it was before the subscription).

There is no white-label reporting option for agencies.

Failure to pay the annual fee means data may revert back.
Uberall is primarily a listing and reputation management service for businesses. It also helps clients to collect customer feedback and add a store locator page to its website, with discrete landing pages for each of these stores.

Uberall claims to list your business(es) accurately on 53 directories (relevant for the USA). For the most part, it seems to be the navigation systems of choice for automobile companies.

It aggregates reviews that your business receives on relevant websites; meanwhile, the dashboard also collects data from your Instagram profile as well.

The company has a resellable product for agencies ("Partner Marketing Tools").
Despite not having many feature offerings, Uberall is quite expensive.
Synup gets you listed on major sites such as Google, Facebook, Bing, Yelp, Foursquare, Whitepages, etc. - 48 directories in total. It is focused on Canada and US-based businesses.

Synup сan also submit data to an additional 150 sites, but this will cost extra.

Synup's reporting covers local listings, business reviews and search rankings. It primarily works with SMB but does offer white-label services and reporting to SEO agencies.

Its dashboard does the initial set up. It is good for companies that require basic SEO, but it is not so convenient for those who need advanced SEO to drive traffic.

Synup consists of native integration with functions such as CRM, local marketing listing automation, and SEO service.

One could say that Synup has been built to cater to the marketing requirements of local stores and thus it is more suited for this type of business.
Whether you're looking to boost local rankings, increase online visibility, build citations, develop an amazing online reputation or even grow your marketing agency, the tools and opportunities of a listing management service can help make local marketing simple, and a company's digital presence - more efficient.
Get a free report on the online-presence of your locations.

Find out where you don't have listings, where the data is incomplete or mistaken